Dear Listing Agent,
Navigating the intricate real estate and home financing world can be daunting as the landscape undergoes transformative changes, particularly with affordability, values, commission conversations, and increasing lowball offers. I've assembled this playbook to address the Top 5 Concerns most sellers have and to illuminate solutions to our market's most pressing challenges.
Consider this an educational tool and a resource you can share with your sellers. It's designed to answer some of the pivotal questions they may have about the nuances of selling and purchasing real estate under your expert guidance.
Below are the topics covered. Make sure to view the accompany video's addressing these topics in detail.
Top 5 Concerns Most Sellers Have:
1️⃣⚡️LOW RATE DILEMA⚡️How To Escape The Low Rate Trap
Many Americans feel trapped in their current home because the mortgage has a very low interest rate and they don't see how they can afford to buy in today's market without taking on much higher levels of debt. It is possible to make such a move without putting your family at risk. My team and I specialize in helping homeowners understand all of their options when it comes to managing house debt.
Learn more with the video on the sidebar: ➡️
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2️⃣⚡️ AFFORDABILITY SOLUTIONS ⚡️Plan To Increase Buyer Pool
Home affordability is a cornerstone in our industry. My team and I are equipped to devise financing solutions that cater to a diverse range of potential homebuyers. By securing favorable rates or introducing unique loan products, our goal remains steadfast: making the dream of homeownership feasible for more individuals.
Learn more with the video on the sidebar: ➡️
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3️⃣⚡️ APPRAISAL GAP SOLUTION ⚡️Plan If The Appraisal Comes In Low
We have a remedy when a property's appraised value doesn't measure up to the anticipated list price. Our appraisal gap strategy is tailored to bridge this disparity, ensuring that you, as the listing agent, can secure the most competitive offer for the property. I've incorporated a video detailing our approach to this challenge for a more comprehensive understanding.
Learn more with the video on the sidebar: ➡️
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4️⃣⚡️ QUALIFIED BUYERS⚡️How To Make Sure Buyers Can Close The Deal
One of the biggest risks a seller takes when selling their home is accepting an offer from a buyer who ultimately is unable to perform. This ends of costing everyone time, energy and money if the home has to be relisted. With our Certified Homebuyer Program, we eliminate that issue. Buyers who qualify for this program are fully underwritten, fully approved and ready to close. We back their offers with our own guarantee.
Learn more with the video on the sidebar: ➡️
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5️⃣⚡️ NEGOTIATING LOWBALL OFFERS ⚡️Plan If The Offer Comes In Low
Encountering a lowball offer doesn't have to be a setback. We have a tried-and-true strategy to counter such offers, striking a balance that meets the buyer's proposal without compromising your financial considerations. This approach ensures that both parties reach an equitable and satisfactory agreement.
Learn more with the video on the sidebar: ➡️
I aim to be a collaborative partner in your real estate journey. Our challenges in this dynamic market are surmountable with the right tools and strategies. I hope this playbook serves as a testament to my commitment to excellence and unwavering support for you and your clients. Let's work together to turn challenges into opportunities and achieve unparalleled success in our ventures.
Warm regards,
Greg Wilcox