We, PMGroup, developed this questionnaire based on 10 years of accumulated knowledge and experience, evaluating and designing Websites and Web-based marketing tools for some of the most successful real estate agents in the industry.

We are known for our success guarantee and we define success as producing meaningful results to you.  In this case we guarantee you will produce more leads, more listings and more sales, and our guarantee starts with the questionnaire.

As you complete this questionnaire we guarantee the light bulb in your head will turn on and you will see at least a half dozen flashes of brilliance before you receive the results of your evaluation.

And if you don't have a Website, use this questionnaire as your checklist when you decide to take the Internet plunge, and skip all the rookie mistakes and go directly to meaningful results.

Let's get started!

Our research shows if you can answer a bonafide YES to most of these questions, you are earning $500k+ per year on a regular basis.  It's almost impossible for you not to be earning in the high 6 figures.

1. No matter how great your Website is, if nobody knows about it… nobody knows about it!
   
   Question:  Do you proactively advertise and promote your Website? [ Yes / No ]

2. Among other things, an agent must have a Domain name in order to be easily recognized as a qualified Web-Based Real Estate Marketing Professional.
   
   Question:  Do you have a Domain name?

3. Internet users expect timely responses.  Responding within minutes is terrific and responding within hours is acceptable but anything over 24 hours is a recipe for disaster.
   
   Question:  Do you check your Email at least twice a day?

4. Take advantage of all the free advertising you can get.  Reinforce your capabilities and accomplishments, and what that means to your prospects.
   
   Question:  Do you use an Email signature?

5. The ability to feature/showcase multiple listings at the same time (not one-at-a-time, random hit-or-miss rotational ads), is critical if you want to be able to service more than one special client at a time.
   
   Question:  Do you showcase more than one home on your Website at the same time?

6. Long, error-prone Web addresses create an unnecessary barrier between you and the buyers and sellers that want to visit your site, as well as unnecessary limitations on where you can advertise it.
   
   Question:  Do you use short addresses that can fit in small places and are easy to read, type and share (i.e. say and hear)?

7. Most agents simply dump visitors on their Home page and hope the prospects have the time and desire to click around and find the info that enticed them to visit in the first place.
   
   Question:  Do you use direct-access marketing (direct access to relevant info) - Vs - dumping visitors on your Home Page and making them fend for themselves?

8. Even a minimum amount of Search Engine Optimization is more than what most agents do.
   
   Question:  Do you apply Search Engine Optimization (SEO) to each of your listings?

9. One of the biggest benefits of the Internet (in both cost savings and visual impact) is your ability to present beautiful, high-quality, color pictures to your visitors.
   
   Question:  Do you Optimize your online pictures so they download fast while maintaining high-quality?

10. Getting your prospects full attention can be difficult.  It's very important that you push a Hot button within the first few seconds and then draw your visitors into what you have to say next.
    
    Question:  Do you use the Attention grabbing power of Headlines?

11. If 1 picture is worth 1000 words, 24 pictures can be worth 24,000 words.
    
    Question:  Do you use multiple Pictures per listing?

12. There's no guarantee that your visitors will see what you want them to see in your pictures.  The way you describe your listing/pictures can help your visitors focus on the right 1000 words each of your pictures are worth.
    
    Question:  Do you use value-enhancing Descriptions per picture?

13. When it comes to taking notes about your listings, a Micro-Cassette Recorder can be very useful but retrieving notes with the fast-forward or rewind buttons is too time-consuming.
    
    Question:  Do you use a fast access Digital Voice Recorder?

14. Location, location, location is the biggest determining factor when calculating value.  Play up the value of the location of the listing as well as the listing itself.
    
    Question:  Do you provide Area information per listing?

15. Home buyers with families will want to know about the local school district.  They will search for this information so you might as well give it to them and look like the helpful hero.
    
    Question:  Do you provide School District information per listing?

16. Some people want to know a little more about the city they are about to move to.  The official City site of your listing can provide some very useful and /or interesting information (i.e. utilities, official phone #'s and addresses, history and demographics, etc.)
    
    Question:  Do you provide City information per listing?

17. Moen faucets, York air conditioners, Sub-Zero refrigerators, and all the rest are literally spending hundreds of millions of dollars convincing people to want and desire their products.  If these items come with your listing you should be mentioning as many of them as you are aware of.
    
    Question:  Do you use other peoples advertising dollars to your advantage?

18. ime on the market and final selling price is directly related to value, perceived or otherwise.  Value is in the eye of the beholder and they can't value it if they don't see it.
    
    Question:  Do you take close up pictures of note-worthy details, less than obvious features and other hidden value?

19. Proof that you can produce results is better than anything you can say.  Also a properly prepared Sold gallery can make your Website Search Engine Friendly (SEF).
    
    Question:  Do you have a Sold Gallery?

20. What other people say about you carries more weight than anything you can say about yourself.  And just like your Sold gallery, a properly prepared Testimonial gallery can make your Website Search Engine Friendly (SEF).
    
    Question:  Do you have a Testimonial Gallery?

21. There are over 1.2 million real estate agents in the US.  There are probably several thousand in your area.  Offering unique and valuable information, education, advice and free stuff gives your prospects a reason to do business with you.
    
    Question:  Do you offer Unique information and services that other agents don't?

22. High-end buyers and sellers think of themselves and their homes as special and expect to be treated that way.  Other than lip-service, most agents offer the same level of service to all clients.
    
    Question:  Do you offer Special services to your special clients?

23. Prospects are ready… when they are ready, so make it easy to contact you… when they are ready.
    
    Question:  Do you have Contact information on every page?

24. There's not much room on a Postcard to say everything you want to say, but there's always enough room for a tantalizing invitation to your Website.
    
    Question:  Do you use Postcards as part of your marketing efforts?

25. It is said the most powerful word in the world is a person's name and most people aren't named Homeowner, Neighbor, Resident, or Current Occupant.
    
    Question:  Do you target specific Homeowners?

26. Let other professionals do what they do best-for you.
    
    Question:  Do you have an alliance with a Title Rep to help ID prospects?

27. The real estate industry is like a team sport.  The better prepared your team is, the more situations they can successfully handle.
    
    Question:  Do you have a transaction team that can handle more Leads, Listings, and Sales?

28. Everybody gets 24 hours a day and the tools you use to get you through the day can make all the difference in the world (i.e. the butter knife vs. the screwdriver vs. the electric screwdriver).
    
    Question:  Do you have enough time in your day to handle more Leads, Listings, and Sales?

29. Everyone you help make money wants to help you succeed for obvious reasons.
    
    Question:  Do you use Strategic Alliances to offset the cost of your Website?

30. A virtual house-warming can create passive referrals at zero cost to you.
    
    Question:  Do you give your Home Buyers a short, direct-access Web address that they can share with their family, friends, and colleagues (their sphere of influence)?

31. Past clients can't call you or refer you unless they remember you (and what you can do for them).
    
    Question:  Do you contact past clients on a regular basis?

32. In an effort to be there when your prospect is ready to make that all-important buying or selling decision, you need to educate your prospects about the process.
    
    Question:  Do you continually educate your prospects throughout the decision making process?

33. Do things homeowners can associate with an expert.  If you want to be thought of as the neighborhood expert, you need to market yourself as the neighborhood expert.
    
    Question:  Do you offer the community expert information about current Real Estate news?

34. Your message can get diluted when you try to talk to the broadest audience.  Specific neighborhoods, communities, developments, property types, etc. can be effectively targeted with very specific and meaningful messages.
    
    Question:  Do you use segment marketing to focus on specific Home Buyers and Sellers?

35. With over 80% of homeowners now using the Internet to help make buying and selling decisions, your Website can give you a tremendous advantage.
    
    Question:  Do you have a Website that projects trustworthy leadership in the industry?

36. All successful transactions start with a lead. Therefore turning visitors into leads is a primary function of your Website.
    
    Question:  Do you use a name capture system?

37. Trying to take advantage of the Internet without a plan is like trying to drive across the country without a map.  If you make it at all, you will have wasted a lot of time, effort and money.
    
    Question:  Do you have an Internet Marketing Plan?

38. Return On Investment (ROI) implies an investment.  To earn an additional $100,000 as a result of your Internet marketing requires an investment.
    
    Question:  Do you have an Internet Marketing Budget?