Use Your Website To Get As Many Listings As You Can Handle!

Look Forward To The Interview That Most Agents Hate.

What You Could Be Saying To Win The Listing

Homeowner: I've heard that 75% of home buyers are now using the Internet. Is that true?

Agent/You: Yes. Actually on 2/9/07 USA Today reported that according to the National Association of Realtors® 80% of today's homebuyers are now using the Internet to help make buying decisions.

What isn't widely known is recent research indicates only 5% of real estate agents have a meaningful Internet marketing plan to attract and service these buyers.

You should make sure you select an agent that actively services those 80% of homebuyers.

I am in that special top 5% of agents that understand the current market conditions and actively targets and markets your home to those 80% of homebuyers that use the Internet.

My unique marketing plan not only maximizes the exposure of your home but it maximizes the appeal which in turn maximizes the number of offers which ultimately maximizes your final sale price.

Homeowner: The Internet sounds important but why is it important, because other agents have told me the Internet really doesn't make a difference?

Agent/You: The Internet increases the value of your home!

I believe the Internet is the most effective tool we have to increase the value of your home without asking you to dig into your pocket.

Every professional real estate agent will tell you what you need to do and what you should spend money on to increase the appeal and value of your home.

That's all well and good but understand this, there are specific things an agent can do on the Internet to increase the value of your home that doesn't cost you a dime.

The 95% of agents that don't have a meaningful Internet marketing plan can't present this increased value to the 80% of homebuyers that are out there looking for it.

I know what the specific things to do are. And more important than that, I use this knowledge to help home sellers like you get the most value you can out of the sale of your home.

The Internet allows me to give people more reasons to want your home and offer you more for it.

Your Notes:
In today's market the Internet helps professional real estate agents sell your home for the best possible price.

In the past the primary way homes were promoted was through the local Multiple Listing Service (MLS) network. This very special database was only accessible by licensed real estate agents.

This meant the general public had no idea what was on the market at any given time. They had to rely on agents to let them know what was available. And if they got a hold of an agent that didn't know how to perform the most effective search, some perfectly acceptable homes slipped through the cracks.

Today the general public can search those cracks and find your home without the need of an agent. Not to say a home seller doesn't need an agent. Obviously an experienced, professional agent is highly recommended to successfully navigate the hundreds of other major and minor details that make up the overall buying and selling process.

The Internet gives more homebuyers access to your home without them having to rely solely on a buyers agent. The more homebuyers interested means more competing offers. This could mean a better price, better terms or both—to YOU.

The Internet gives me the ability to market your home in ways that can and will increase the appeal, desire and value of your home. The Internet gives me more ways to promote your home to more buyers.

Homeowner: What is your Internet marketing plan(s)?

Agent/You: Your home is worth what the most interested homebuyer thinks it's worth.

With that in mind, I use the Internet to maximize your homes worth.

I have a custom Website designed to take advantage of today's market conditions and using the technology available.

I have studied and understand the anatomy of successful real estate Websites and apply this knowledge to market and promote your home in ways to increase its obvious and hidden value.

All my marketing invites visitors to my Website. After I drive the traffic to my site I showcase your home with all its special features and then prominently display your home in special sections of my site.

With my Website I enhance all other forms of marketing related to your home. Through my Website I'm able to provide your home with a short, direct access, easy-to-share Web address.

Homebuyers using this special short address will go directly to your home on the Internet. What's different about my approach is that I don't direct homebuyers interested in your specific home to the front-page of my site and hope they find your home. The address I provide is non-stop directly to your home.

With the Internet I raise the value of your home through the use of other people's marketing dollars (other businesses advertising easily recognized, desirable, home owner products). The method I use is highly ethical yet adds tremendous value without costing you a single penny.

I use the Internet to educate buyers versus sell a lot of hype. Most people love to buy and hate to be sold. Particularly big-ticket items like a house. A true sales professional educates a prospect into a buying decision versus manipulating a sell out of a prospect.

Homeowner: What is your Domain name or Web address?

Agent/You: My Domain name is the address to my exclusive Website.

For several reasons, I specifically choose this Domain name for the custom Website I use to professionally market and promote your home 24 hours a day, 7 days a week.

Of course your home can be found in all the regular industry databases but much more than that, on my Website your home is specifically showcased and separated from the 20,000 other pieces of property on the market.

On my Website your home gets VIP status. It's not relegated to the also-for-sale pile.

Homeowner: How do you drive visitors to your Web site (and my listing)?

Agent/You: I use an almost scientific-like approach.

Unlike the 95% of old-school agents that do nothing to generate Web traffic, I purposely do specific things to drive traffic to my site and your home.

That's what makes this question you're asking so important and I encourage you to make sure you ask (and get good answers to this question) from every agent that you are qualifying to sell your home. You will find out quickly that not all agents are truly qualified to sell your home.

More specifically I do several things to create high-quality traffic. Some things may seem fairly obvious but you would be surprised how few agents do them.

Other things I do aren't so obvious and that's what makes me so effective at marketing and selling your home.

Your Notes: Among other forms of marketing I use:

• Web Address On Everything - Business card, letterhead, handout material, and all flyers and also in my out-going voice-mail message on all phone lines (I pay for).

• Branded Email Address - With my Domain name for all my family members (advertise you instead of Hotmail, Yahoo mail, AOL, Comcast or some other company. Those same companies would charge you a small fortune to advertise on their sites).

• P.S. in Addition to My Email Signature - Reminding the homebuyer what I do and how I can help them or someone they know.

• Teaser Advertising - Half-The-Story marketing. To tell half the story and invite readers to get the rest on my Website

• Strategic Alliances - High-end service providers (i.e. bridal boutiques, private schools, etc.), industry-related team members (i.e. mortgage brokers, accountants, contractors, etc.) and others that will promote my Website and my clients' homes.

• Corporate Relocation Support - To promote my listings to companies located close to my clients' homes.

• Search Engine Advertising - Both free or paid for perpetual marketing that exclusively benefits all my clients.

• Direct Mail - Postcard and letter writing campaigns to keep my Domain name in front of the most likely buyers of your home.

• Free Reports - To entice potential home buying visitors to actually visit, get educated and better appreciate the full value of your home.

• Drip Email Marketing - To build and nurture a trusting relationship. I provide continuous contact messages that educate the recipients and invite them back to my Website for more useful and trust building information.

• Sponsorship Marketing - To sponsor special community give-back programs that create goodwill and warm leads among a large group of potential homebuyers and friends of homebuyers, where everybody wins.

• Sold Gallery - My Sold Gallery has several purposes but one of them is to attract Search Engine traffic. Although Search Engine traffic isn't guaranteed there are still some key things every agent should do to take advantage of the Search Engine surfers. My Sold gallery is Search Engine Optimized (SEO) to help promote my Website and the homes I represent, like yours.

• Target Marketing - I use targeted marketing to maximize visibility among the most likely homebuyers for the homeowners I represent. By targeting the market correctly, I am able to spend our marketing dollars more wisely.

• Press Releases - Whenever possible I send out a press release to help educate the home buying public. Along with the message I offer even more information that can be retrieved on my Website.

Homeowner: How are you going to make my home standout on the Internet?

Agent/You: Along with the many other things I do, your home gets:

Unique, short, direct-access Web address

Showcased to add appeal and value with detailed descriptions

Featured in the Featured Homes section of my Website

Multiple Pictures to showcase individual special features and the hidden value in your home

Unique Headline for each picture to grab your homebuyers attention

Unique Descriptions for each picture to draw potential buyers into the pictures and give them a sense of ownership.

Additional value by taking advantage of other peoples advertising dollars

Local community and neighborhood information featured along with your home

Professional and appealing presentation of your home using state-of-the-art Web-based marketing tools (RES module features)

As mentioned before…

With my Website I enhance all other forms of marketing related to your home. Through my Website I'm able to provide your home with a short, direct access, easy-to-share Web address.

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